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About marGo CRM

The world's first cloud-based, AI-powered, all-in-one CRM and marketing automation

platform built exclusively for the direct selling industry, available on web and mobile.

The world's first cloud-based, AI-powered, all-in-one CRM and

marketing automation platform built exclusively for the direct selling industry, available on web and mobile.

The world's first cloud-based, AI-powered, all-in-one CRM and marketing automation

platform built exclusively for the direct selling industry, available on web and mobile.

Our Story

Were a Sydney-based technology startup helping direct sellers, small businesses and growing teams

sell smarter. We reimagined the technology used by the worlds biggest brands and made it simple,

affordable and accessible, bringing together CRM, marketing automation, social selling and live

shopping, everything a direct seller needs, in one place.

marGo connects with leading social media platforms, ERP systems, e-commerce solutions and design

tools so your data and operations flow smoothly.

From a single platform, you can automate sales and marketing, engage customers across every

touchpoint, and grow with confidence. Connect through Facebook, Instagram, WhatsApp, Live Chat,

SMS, MMS, live events, webinars and online storefronts, while automating repetitive tasks,

personalising every interaction, and drawing on real-time insights to make smarter decisions.

Were a Sydney-based technology startup helping direct sellers, small businesses and growing teams sell smarter. We reimagined the technology used by the worlds biggest brands and made it simple, affordable and accessible, bringing together CRM, marketing automation, social selling and live shopping, everything a direct seller needs, in one place.

marGo connects with leading social media platforms, ERP systems, e-commerce solutions and design tools so your data and operations flow smoothly.

From a single platform, you can automate sales and marketing, engage customers across every

touchpoint, and grow with confidence. Connect through Facebook, Instagram, WhatsApp, Live Chat,

SMS, MMS, live events, webinars and online storefronts, while automating repetitive tasks,

personalising every interaction, and drawing on real-time insights to make smarter decisions.

Our Vision

We envision a world where every B2B2C interaction creates meaningful customer relationships and business growth. By combining AI-powered technology with human expertise, we equip direct sellers and corporate teams with the tools to engage customers, automate operations, and build thriving businesses.

Our vision is to be the leading digital platform transforming the future of direct selling through innovation, simplicity, and connected customer experiences.

Our Journey

From a social posting tool in 2013 to a full AI-powered platform built in Sydney, made for direct sellers worldwide.

2013

marGo debuts as a social posting platform for the direct selling industry

2013

marGo debuts as a social posting platform for the direct selling industry

2015

Party planning platform launches

2015

Party planning platform launches

2019

Strategic partnership with Adita and the opening of the R&D centre

2019

Strategic partnership with Adita and the opening of the R&D centre

2020

CRM and multi-channel marketing automation launch

2020

CRM and multi-channel marketing automation launch

2021

marGo AI arrives

2021

marGo AI arrives

2022

marGo joins the Adita Group

2022

marGo joins the Adita Group

2023

marGo Shop Live and e-Webinar launch

2023

marGo Shop Live and e-Webinar launch

Leadership Team

Kumar Govindarajan

CEO & Chief Architect

A CRM and martech leader and serial entrepreneur, Kumar founded Adita Technologies, Adita Digital (trading as marGo) and Ayan Infotech. He has worked with several Fortune 500 companies to solve business challenges through intelligent use of CRM and martech, and drives innovation, thought leadership and product direction for marGo.

Dean Yellets

Product Advisor

A technology business leader with deep direct selling experience, Dean has built digital marketing solutions and supported the top 1% of direct sellers. A former CPA, technology contract negotiator and complex solution seller, he brings valuable business expertise to the team.

Nitin Sharma

Chief Product Officer

With 15+ years of leadership in Enterprise Architecture and SaaS Product Development, Nitin champions the revolutionary cloud solutions redefining how global organisations operate. He has guided over 400 companies by pioneering next-generation CRM, marketing automation, and forward-looking software architectures for long-term industry impact.